Why Instagram Isn't Enough
Of all the social platforms, Instagram is my favorite. Here’s the thing though: you can’t depend on it to be your brand.
I came across a lovely account recently, full of beautiful, original photos, witty captions, sponsored content, and thousands of followers. The amount of time and care that goes into it is obvious, and I quickly searched for a blog or website to see more. But, to my surprise, there isn’t one. Her only platform is Instagram. Not to get all Carrie Bradshaw here, but I couldn’t help but wonder…what would she do if Instagram went away tomorrow? The hard truth is, none of us as users have any say in what Instagram does. (We’re looking at you, algorithm.) With news that they’re testing things like hiding likes, it’s hard to know how those changes will impact you and your followers.
The fact of the matter is, a website or blog is the only space you can and will have complete ownership and control of forever.
If Instagram went away, or dramatically changed formats, your online presence will still be there via your website. I’m not saying you shouldn’t invest and spend time building your Instagram community. You should. It just can’t be your only thing. Instagram and other social platforms are an extension of your brand, with your website or blog being the heart of it all. Encourage your follows to connect with you there, and share content that allows them to see more and connect with you on a deeper level. If you’d been thinking about starting a blog—go for it, especially if you have any sort of following, no matter how big or small. You won’t regret investing in yourself and the online community you’re building.
P.S. You can follow me on Instagram here if you’d like!